A complete paid search and analytics foundation for a custom mirror manufacturer.
9 ad groups and 180 keywords covering the full custom mirror product range, structured so each product line competes on its own relevant terms.
Technical and on-page fixes to support paid campaigns with organic visibility, rather than relying on ads alone.
Full measurement and conversion tracking configured from scratch, giving visibility into which campaigns actually drove enquiries.
Product-focused pages written specifically for the arch, round and bedroom mirror ranges.
Mirror Art Gallery manufactures custom mirrors across several product lines, including arch, round and bedroom mirror ranges. The business needed a Google Ads account built from the ground up, alongside proper tracking to understand what was actually driving enquiries – neither of which existed in a structured way beforehand.
visual-first social ads matched to the product range, built to let the product photography do the work.
The structured, product-line-based campaign build allowed each mirror range to compete on its own most relevant keywords rather than diluting spend across a single broad campaign, while the GA4 and GTM setup gave the business, for the first time, clear visibility into which specific campaigns and product interests were converting into real enquiries.
35+ leads in the first 3 months • 10+ potential customers engaging daily via Google Ads & Facebook Ads.
For other custom or visually driven product manufacturers, this project shows the value of structuring paid campaigns around genuinely distinct product lines rather than one broad account, and of building proper tracking from day one so campaign decisions can be based on real conversion data rather than guesswork.
suggested draft, not yet approved - built from your note that the client is happy with lead volume. Send this wording to Mirror Art Gallery to confirm and sign off before it goes on the site; don't publish it as a genuine quote until they've approved it.
“Since Local Clicks Agency rebuilt our Google Ads account and got proper tracking in place, the leads haven't stopped coming in. We're getting more enquiries than we've ever had from paid advertising, and for the first time we can actually see which campaigns are bringing them in.”
