Yes – Facebook and Instagram remain strong for building awareness and reaching local audiences visually, especially for product-based or visually driven businesses, and work well alongside Google Ads rather than instead of it.
Facebook and Instagram serve a different purpose to Google Ads. Where Google captures people already searching, Meta’s platforms are built for reaching people who haven’t started looking yet – which makes them especially strong for visually distinctive products and services that people didn’t know they needed until they saw them. With roughly 29 million South Africans active on social media and around 65% of them on Facebook, there’s a large, addressable audience to reach before a competitor does.
For many of the industries we work in – custom mirrors, memorial products, industrial equipment – a well-made image or video ad does more to build trust than any amount of text, because it lets the quality of the actual work speak for itself. We build campaigns around real creative, not generic templates, because on a visual platform, the creative itself is usually the single biggest factor in whether a campaign performs.
Targeting built around who actually buys from you, not just broad demographics.
image and video ad creative designed to stop the scroll and match your brand.
Awareness, consideration and conversion campaigns set up to work together.
Proper Meta Pixel setup so results can be measured, not guessed at.
Campaigns aimed at people who've already shown interest but haven't yet enquired.
Regular creative refreshes and budget adjustments based on real performance.
Google Ads captures people already looking for what you sell right now.
Every rand spent can be traced to a specific outcome, making budget decisions easier to justify.
Campaigns can begin small and grow as real leads come through, reducing the risk of overcommitting upfront.
Paid and organic visibility together dominate more of the search results page than either alone.
For products people don't know they need yet, this is often the first touchpoint that starts the decision.
Photo and video-led businesses often see stronger engagement on Meta than on text-heavy platforms.
Meta's targeting allows precise geographic and interest-based reach at a relatively low cost per impression.
Someone who sees your ad on Instagram is more likely to search for and click your Google Ad later.
we define the audience, offer and creative direction based on your goals.
Ad images and video produced and matched to your brand guidelines.
Campaigns go live with tracking in place from day one.
Ongoing adjustments with monthly reporting in plain language.
Creative fatigue sets in quickly on Meta - fresh creative regularly outperforms a single ad run for months.
Without proper tracking, there's no reliable way to know which ads are actually driving enquiries.
Overly broad targeting wastes spend on unlikely buyers, while overly narrow targeting starves the algorithm of the data it needs to optimise.
The two platforms often perform differently for the same business.
Meta ad spend can start relatively low for test campaigns and scale up once you know which creative and audiences perform. Our management fee is typically a fixed monthly retainer covering strategy, creative production and ongoing optimisation. We’ll recommend a realistic starting budget for your specific goals during a free audit.
Facebook and Instagram reach people based on interests and behaviour, useful for awareness and visual products, while Google Ads captures people actively searching for what you offer.
No - strong image ads can perform very well, though video typically adds reach and engagement where budget allows.
Meaningful test campaigns can start from a modest monthly budget - we'll recommend a starting figure based on your goals during a free audit.
Awareness metrics build almost immediately, while enquiry volume typically becomes clearer after 2–3 weeks of optimisation.
We can work with existing photography where it's strong, and advise on a targeted shoot only where it would meaningfully improve performance.
